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Data Protection and Privacy
India’s plans to embrace and encourage innovation and digital transformation began with the 2015 Digital India initiative, focused on improved infrastructure like high-speed internet, cloud services, artificial intelligence and electronic...
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One year ago, in August 2022 the Indian government withdrew the draft Personal Data Protection Bill of 2019 which was in the offing for more than four years. In late...
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In our previous post, we dealt with the scope of the Digital Personal Data Protection Act, 2023 (DPDP Act), the potential impact of consent as primary processing basis, and how...
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On August 11, 2023, India notified the Digital Personal Data Protection Act, 2023 (DPDP Act), paving the way for new digital personal data processing norms. DPDP Act primarily aims to...
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Cookies are small files that are transferred by a server to the user’s browser, which then track or monitor use of the website. Recently, cookies and their usage have come...
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On July 10, 2023, European Commission (“EC”) adopted the EU-US Data Privacy Framework (“DPF”) for regulating transatlantic data transfers. US and EU share an extensive trade and investment relationship necessitating...
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Data is acknowledged as a core component of the digital economy. The volume of data generated by humans and machines has increased exponentially in recent years, while its potential is...
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By Arya Tripathy on November 24, 2022 Introduction On November 18, 2022, the Ministry of Electronics & Information Technology (MeitY) issued the draft Digital Personal Data Protection Bill, 2022 (DPDB),...
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The need to address modern privacy issues and protect data privacy rights is a global trend and necessity. In India, the Personal Data Protection Bill of 2019 (“PDP Bill”) was...
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Influencer Marketing
Social media marketing has disrupted traditional forms of sales promotion so much so that presently the Indian influencer market is valued at about INR 900 Crore.[1] In common parlance, an...
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