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Globalization has led to an evident increase in competition in the commercial space. Further, the presence of a budding consumer society has made companies, individuals and start-ups (collectively “Brand Owners”) focus on their brand image. Accordingly, they have adopted various innovative methods to help themselves...

As digital media becomes more pervasive and the line between “content” and “advertisement” becomes blurry, the Advertising Standards Council of India (“ASCI”) felt the need to issue guidelines to ensure that consumers are well informed when a product is being promoted by an influencer. On...

February 2021 1. Introduction Corporate Social Responsibility or CSR has existed in some form since centuries. Historically, it manifested in community engagement backed by a belief that every company has a moral responsibility to play an active role in discharging its social obligations, provided it...